The Myth Of Small Business Marketing

Do you own and operate a small business?

Can your small business handle more new customers?

If so, then give this short article a read because it shows you something you must avoid if you have any plans of keeping a steady stream of new customers flowing into your business.

You be the judge.

Small Business Marketing and a Big Ugly Myth:


That hurts.

No more, PLEASE!!!

Those were the words oozing from my mouth as I huffed and puffed through a cross-fit workout. Ever hear of these? They’re the new rage promising a rock hard body. And boy do they work like gangbusters.


Because your workout consists of multiple exercises, like:

…rope climbing,



…jump rope,

…and weight training.

In fact, people get such staggering results from cross-fit they become addicted.

What’s this got to do with you putting new customers into your small business?

Well, marketing is the same beast.

The more marketing campaigns you have in place the more business you’ll get. What’s more, the dirty secret you’ll rarely hear from any marketing guru is that there is no marketing magic bullet.

Social media ain’t your ticket to riches.

A sales letter won’t cut the mustard.

Google AdWords by itself won’t have your business busting at the seams with new customers.

Truth is you gotta have multiple marketing campaigns in place pulling new faces into your business round the clock. Think of it like fishing. If you had the choice, would you rather fish with one pole or twenty poles?

So what kind of marketing campaigns should you put in place?

Here are my top ten:

1) Sales letter.

2) Client newsletter.

3) Lead generating website.

4) Google AdWords.

5) Referral letter.

6) Birthday campaign.

7) New mover campaign.

8) Voice broadcast.

9) Joint venture campaign.

10) Article marketing.

Nobody wants to hear that it takes multiple marketing campaigns running 24/7 to keep a small business busting at the seams with fresh faces.

But it’s true.

And it gives you a choice:

You can either dabble in one marketing campaign here and there. Or you can get serious and launch multiple campaigns at the same time.

Which do you think will work best?


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